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“I was working as a nurse when I first started working with Rachael, I was so unhappy and knew I wanted a change but I was unsure about how to go about it. Rachael paved the way for me and laid out the full plan from creating a logo to booking in my first client!
I was skeptical at first as I had never done any online marketing but as soon as the leads came flooding in I was more than happy to reinvest that money into Facebook ads and accelerate my plan with Rachael.”
Jessica Stephenson, 38, Dorset
How To Succeed On Social Media
Want to build a big social media page with thousands of followers? Hoping you can use this to build awareness for your brand and drive traffic and sales? Great!
But if any of that is going to happen, then you need to ensure that you’re approaching social media in the right way and that you understand the secret to success.
The good news? That secret is very simple and easy. And I’m going to share it right here.
Creating Your Buyer Persona
When you first start building leads, the first and most important thing you need to do is to identify your buyer persona.
Essentially, a persona is a profile of the kind of person who precisely matches your target demographic.
But you can’t know if someone fits into your target demographic until you know precisely what that target demographic is. And this is where your ‘buyer persona’ comes into play.
How Much Should I Spend on Facebook Ads
One of the great things about Facebook Ads is that it is flexible in terms of your budget. You can set how much you are willing to spend per day.
This flexibility is great when it comes to finding the right audience, but it makes it difficult to decide how much you should be spending.
How do you calculate this and ensure you get it right?